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Campaigns

KOTN, 2022
Ideating creative concepts to drive product launches. Writing copy to evoke feelings that move beyond the products themselves to create a lasting impression. 



KOTN Bath

Launching KOTN’s first ever towel collection by finding the beauty in the ordinary. Read the campaign editorial here︎︎︎.  
Homepage banner with tagline. Instagram launch.


Banner ad.
Banner ad.



Spring/Summer 2022 Collection Launch

Using a seasonal launch to speak to brand origins and establish identity. Read the campaign’s editorial here︎︎︎.


Homepage banner with tagline. Instagram launch.




If there’s a story you’d like to tell together, reach out to sara.karma@gmail.com for freelance inquires.