Sara Karma

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Europe, Untouched 

for Albania Tourism

Insight: People travel to immerse themselves in beautiful sights and culture, not to be stuck in crowds of other tourists.

Idea: Compare Albania’s gorgeous, spacious landscapes with the struggles overcrowding in other European destinations.



OOH Bus Shelters:



Digital Stunt:

Google search results takeover. Live tourist feed planted on results page of the most popular European travel desinations. 





Twitter Launch:
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