Own Your Sensitivity


Nivea Men’s Shaving Gel
Insight: Men underestimate their skin’s sensitivity, just like they underestimate their own emotional sensitivity.

Idea: Point out all the times when men are sensitive, reminding them that both they and their skin are more sensitive than they look.


Billboards



Billboard ads.
   

Mobile Display Ad





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Direct Mail Postcard with Samples    


Direct mail postcard with samples.
Direct mail postcard, envelope and front of car.

Back of postcard, with Shaving Gel samples attached.





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