Sara Karma

  Words     Me      ︎ ︎ ︎



Own your Sensitivity

for Nivea Men’s Shaving Cream



Insight: Men underestimate their skin’s sensitivity, just like they underestimate how sensitive they are emotionally.

Idea: Point out all the times when men are sensitive, reminding them that they and their skin are more sensitive than they look.



Billboards






    

Mobile Display Ad


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Direct Mail Postcard with Samples    



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