Own Your Sensitivity
Nivea Men’s Shaving Gel
Insight: Men underestimate their skin’s sensitivity, just like they underestimate their own emotional sensitivity.
Idea: Point out all the times when men are sensitive, reminding them that both they and their skin are more sensitive than they look.
Idea: Point out all the times when men are sensitive, reminding them that both they and their skin are more sensitive than they look.
Billboards
Billboard ads.
Mobile Display Ad
Direct Mail Postcard with Samples
Direct mail postcard, envelope and front of car.
Back of postcard, with Shaving Gel samples attached.