Zero-Waste Diet
Loop Delivery Service
Insight: Millenials deeply understand the importance of eating clean, making sure they pick good food for themselves and their families.
Idea: Frame zero-waste eating as a new kind of diet: one that’s for the health of the planet, rather than just individuals.
Execution: Co-opt the language of diet and wellness culture to remind people the only bad diet is the one that neglects the planet.
Street level billboard ads.
Magazine ad, to be featured in health magazines.