Zero-Waste Diet

for Loop zero-waste delivery service 

Insight: Millenials deeply understand the importance of eating clean, making sure they pick good food for themselves and their families

Idea: Frame zero-waste eating as a new kind of diet: one that’s for the health of the planet, rather than just individuals
Execution: Co-opt the language of diet and wellness culture to remind people the only bad diet is the one that neglects the planetSt