Sara Karma

  Words     Me      ︎ ︎ ︎



Zero-Waste Diet

for Loop zero-waste delivery service 

Insight: Millenials deeply understand the importance of eating clean, making sure they pick good food for themselves and their families

Idea:
Frame zero-waste eating as a new kind of diet: one that’s for the health of the planet, rather than just individuals

Execution:
Co-opt the language of diet and wellness culture to remind people the only bad diet is the one that neglects the planet
St



Street Level Billboards:





Magazine Ad, to be featured in health magazines:




  Campaign Microsite:
   
Home              Next︎