Sara Karma

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Zero-Waste Diet

for Loop zero-waste delivery service 

Insight: Millenials deeply understand the importance of eating clean, making sure they pick good food for themselves and their families

Frame zero-waste eating as a new kind of diet: one that’s for the health of the planet, rather than just individuals

Co-opt the language of diet and wellness culture to remind people the only bad diet is the one that neglects the planet

Street Level Billboards:

Magazine Ad, to be featured in health magazines:

  Campaign Microsite:
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